Uganda tour operators have reiterated the need for government
to increase its funding budget to tourism marketing to at least $5
million.
The operators say the government has not yet prioritized the sector giving it little attention.
The
government and the World Bank recently signed a credit financing
facility of $25 million to tourism, of which $12 million were allocated
to the revamping of the Jinja Tourism Training Institute. About
$3million was allotted to building capacity in the Uganda Tourism Board
and the tourism ministry.
However, the remaining $10million has not been assigned according to Tourism Minister Maria Mutagamba.
It’s this $10million balance what tour operators want the government to avail to tourism marketing this year.
“Funding
towards tourism marketing is still very low. Kenya provides $34 million
to marketing, Tanzania ($12 million), Rwanda ($5 million), Burundi
($1.5 million) and Uganda- only $90,000. Even the new management at UTB
will struggle with such kind of funding.
The sector should be
given minimum $5m if we’re serious with tourism as a business,” said Ms.
Kelly McTavish Mungar the Managing Director Pearl of Africa Tours and
Travel.
“Uganda’s tourism industry has been confined. It’s given
limited attention yet it’s a multi-billion generating sector,” added Mr.
Cuthbert Baguma the immediate former Executive Director of the Uganda
Tourism Board, the official government tourism marketing agency.
This
was during a breakfast meeting in Kampala where the Uganda Investment
Authority presented a study and findings of the constraints to fast
tracking tourism development in Uganda. The study- Building
Competitiveness in Tourism as a strategic intervention for attracting
quality investment was carried out and presented by Rebecca Wamono of
the Uganda Investment Authority.
According to her findings, the
lack of identity/brand at the international level, inadequate value
addition of tourism products and services, the negative media publicity
that discourages international travelers and tourists and the
insufficient supporting infrastructure and utilities like roads, energy,
and air travel makes it difficult to attract high end international
investors and joint ventures in tourism. She said the lack of a
national carrier and the very few domestic carriers have affected
marketing, flight numbers and visitors to Uganda.
“The impact of
the construction of the 180MW Isimba Hydro Power Project on water
rafting on the Victoria Nile is huge as well as the lack of national
mentorship programme for children and the general public about budget gorilla tourism
and conservation,” Wamono noted in her findings. Tourism Minister
Maria Mutagamba advised the different tourism associations to get united
and always compile, and disseminate the right figures for proper
planning.
“Tourism is currently a disjointed sector. We need to
build competitiveness in the sector by always proving the correct
tourism figures and statistics,” she advised the meeting. James
Tumusime, the Chairman of the Uganda Tourism Board, warned the
grumbling different associations in tourism not to make his body a rival
of other agency organizations
“UTB is ready to fly with the new
management. Invest in areas that empower Public Private Partnerships,”
Tumusiime advised the private sector in tourism. Herbert
Byaruhanga, the president of Uganda Tourism association said the
government should create an enabling environment for local tourism
investors to invest by allowing them tax waivers and holidays. EAC countries are also working towards a single destination marketing plan.
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